WHO WE ARE
One connected system for African sport.
ALL-IN Sports & Entertainment Plc exists because talent in Africa has never been the problem. Access, infrastructure and follow-through have been. We connect academies, schools, leagues, coaches, manufacturers, media and investors into a single working ecosystem, so a player’s path from a local court to a professional career doesn’t depend on luck.
Seven companies. One connected ecosystem.
Sport, media, education, infrastructure and community, built as one system, not separate ventures.
SPORTS DEVELOPMENT
ALL-IN Sports
The flagship: academies, grassroots leagues and athlete pathways across all 36 states.
MANUFACTURING
AISEP Sports
Courts, equipment and facility construction for schools and academies.
KNOWLEDGE HUB
BAN
Research and policy on how African sports ecosystems actually work.
LEAGUES & COMPETITION
GLN — Grassroots Leagues Nigeria
A nationwide basketball ecosystem connecting academies, schools and players. Now inviting founding investors and association members. Learn more →
MEDIA & STORYTELLING
ALL-IN Media
Documentary and broadcast storytelling covering African sport.
MEMBERSHIP
Africa ALL-IN Community
A member network linking athletes, coaches, parents and fans.
COACHING & CERTIFICATION
Learning Academy
Courses, certificates and leadership training for coaches and administrators.
THE WORK SPEAKS
46 years in the game.
Decades of building, coaching, developing, organizing and challenging the way sport is done.
ALL-IN did not begin with a business plan.
It emerged from decades of lived experience inside sport.
From playing the game, to coaching it.
From developing athletes, to building teams and academies.
From working within institutions, to questioning the systems that were not working.
From grassroots basketball to international environments.
Along the way, we have seen the opportunities. We have seen the gaps. We have experienced the limitations. And we have learned what happens when talent, knowledge and opportunity exist, but the ecosystem connecting them does not.
ALL-IN is our response.
Not another sports project. Not another short-term program. Not another organization built around one competition or one generation.
An attempt to build the infrastructure, pathways, businesses and relationships that allow sport to create lasting value for the people who actually build it.
BUILT THROUGH EXPERIENCE
46+ YEARS
Inside basketball and sport
35+ YEARS
Coaching and player development
12
Countries: experience across Africa, Asia, Europe and North America
3,000+
Athletes developed, coached across grassroots, academy, university, professional and national environments
12+
Organizations and initiatives built, founded, managed or contributed to, from Kano Pillars to Elevators Youth Development Academy, ASPAC and Renaissance BC, the Nigerian U16 Junior National Team, and Woxsen University
ALL-IN
Building an integrated sports ecosystem connecting people, pathways, competitions, education, technology and enterprise
We do not claim to have all the answers.
We have spent decades learning where the questions are.
